What are the benefits of having a Zillow 3D with my listing?
Data suggests that Zillow 3D Home tours can significantly boost the visibility and marketability of real estate listings. Homes featuring a Zillow 3D tour tend to sell approximately 14% faster than those without one. This benefit likely results from enhanced listing engagement, as properties with 3D tours receive around 37% more views and are saved by prospective buyers 46% more frequently than listings without this feature. The 3D tour allows potential buyers to virtually navigate a home, helping them quickly determine if it meets their criteria, which streamlines the decision-making process and can lead to quicker offers
For real estate agents, these tours not only attract more interested buyers but also reduce the need for multiple in-person showings. This tool can be especially helpful for clients browsing from out of town or who prefer a virtual exploration before scheduling a physical tour, ultimately making the property more competitive in the marketplace.
What are Zillow 3D Tours?
Zillow 3D Home tours are immersive, interactive virtual tours that allow potential buyers to explore a property online in a 360-degree view. Created using Zillow's app and compatible 3D cameras, these tours give viewers a realistic sense of a property's layout and features without needing to visit in person. The 3D tours are hosted directly on Zillow’s platform, making them accessible to millions of prospective buyers browsing listings online.
These tours are especially beneficial for showcasing details that might be missed in photos alone. By offering a virtual walk-through, they can help buyers better visualize the space, gain confidence in their interest, and make quicker decisions about whether to move forward. Homes with 3D tours tend to attract more views, and Zillow highlights them with a special "3D Home" badge, making them stand out in search results.
